Değişen yaşam tarzları ve hijyenik yaşam tarzının benimsenmesi nedeniyle küresel yüz yıkama pazarının büyüklüğü artmaya hazırlanıyor. Cilt sağlığı konusundaki farkındalık nedeniyle pazarın büyümesi bekleniyor. Sivilceleri kontrol etme ve yüzü temizleme özelliğine sahip organik yüz yıkama ürünlerinin artan kullanımı ve üretiminin pazar için bir fırsat oluşturması bekleniyor. Alerjik kontakt dermatit, akne ve diğer durumlar gibi artan sayıda yüz derisi bozukluğu, pazarın büyümesini teşvik edebilecek itici faktörlerden bazılarıdır. Fortune Business Insights™ , “ Yüz Yıkama Pazarı, 2022-2029” başlıklı bir raporda bundan bahsetti.

Yüz yıkama, yüzdeki fazla yağı, kiri, istenmeyen cilt hücrelerini ve kirliliği ortadan kaldırabilen yüz temizleyicilerdir. Yüz yıkama, güzelliği korumak ve yüz cildinin sağlığını korumak için hayati önem taşır. Yüz yıkama, cildin dengesini korumak için yüzdeki kiri temizlemeyi amaçlayan bir cilt bakım ürünüdür. Cilt tiplerine ve farklı ihtiyaçlarına bağlı olarak çeşitli tiplerde gelirler. Balsamlar, kremler, mendiller, köpüren jeller ve sıvı formlar gibi çeşitli formlarda gelir. 

COVID-19 Etkisi: Büyümeyi Etkileyecek Üretim Üzerindeki Olumsuz Etki

COVID-19 pandemisinin ortaya çıkmasıyla birlikte, küresel yüz yıkama pazarı olumsuz etkilendi. Çeşitli işlemlerin kilitlenmesi ve kapatılması, yüz yıkama talebinde düşüşe neden oldu. Pandemi sırasında yüz yıkama gerekli bir ürün olarak görülmedi ve bu nedenle ürün talebinde düşüşe neden olan faktörlerden biri haline geldi. Tedarik zinciri kesintileri, satıcı faaliyetlerinde üretim ve dağıtım faaliyetlerini etkileyen değişikliklere yol açtı. Firmaların üretim süreçlerini durdurmaları, iş gücü, hammadde sıkıntısı ve lojistik sorunları nedeniyle bir zorluk oluşturmuştur.

Örnek PDF Broşürü Alın:

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Fortune Business Insights™, şu anda Covid-19 pandemisinin piyasa üzerindeki etkisini azaltmaya çalışan tüm yüz yıkama piyasası şirketlerini listeliyor:

  • Godrej Tüketici Ürünleri Limited Şirketi (Hindistan)
  • Proctor and Gamble Company (ABD)
  • L’Oreal SA (Fransa)
  • Himalaya İlaç Şirketi Pvt. Ltd. (Hindistan)
  • Unilever Limited (İngiltere)
  • Shiseido Co. Ltd. (Japonya)

Rapor Kapsamı

Bu rapor, ürün, COVID-19’un etkisi, segmentasyon, itici güçler ve kısıtlamalar, bölgesel içgörüler, yeni gelişmeler ve pazarda bulunan kilit oyuncular hakkında bir analiz sağlayan bu pazara genel bir bakış sunar. Piyasadaki dinamik değişim, tahmin döneminde talebi değiştirmeye tabidir.

Sürücüler ve Kısıtlamalar

Talebi Desteklemek için Yüz Cilt Sağlığını Koruma Farkındalığı

The increasing awareness to maintain and take care of face skin’s health is expected to surge the demand in the global face wash market growth. Rising pollution levels, excess exposure to sunlight, and UV rays have led to various skin problems, excess oil and skin damage due to dirt. Such exposures directly damages the skin causing acne, rash, and burns. The awareness to maintain a face skin health by using face wash to have a hygienic lifestyle is expected to act as a driver for the market. Online retailing and promotion of personal care and beauty products have provided customers with a wide range of products and alternatives to choose from.

On the other hand, lack of awareness of facial cleansing in the rural areas of developing and under-developed countries is predicted to pose a restraint in the market growth.

Regional Insights

Increasing Expenditure for Personal Care Products to Inflate Demand in North America

North America has the largest part in the global face wash market share due to increasing expenditure made on the personal care products is likely to shoot the demand in the region. The U.S. rate of women who are working is growing, leading them to increase the expenditure on skincare products. There has also been an increase in hair and beauty salons that utilize various types of face washes as one of their products.

Asia Pacific is anticipated to display considerable market growth due to poor quality of air. The rising air pollution in the urban areas has led to the adoption of hygienic lifestyles leading to a rise in the demand for face wash.

Segmentation

Based on product type, the market is divided into gel, cream, powder, and foam.

On the basis of end-user, the market is divided into dry skin, oily skin, anti-acne skin, normal skin, and sensitive skin.

According to the sales channel, the market is divided into retail stores and e-commerce stores.

Geographically, the market is divided into regions such as North America, Asia Pacific, Europe, Middle East & Africa, and South America.

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Face Wash Market Size Highlights of the Report:

  • Market Penetration: Comprehensive information on the product portfolios of the top players in the Face Wash market.
  • Product Development/Innovation: Detailed insights on the upcoming technologies, RandD activities, and product launches in the market
  • Competitive Assessment: In-depth assessment of the market strategies, geographic and business segments of the leading players in the market
  • Market Development: Comprehensive information about emerging markets. This report analyzes the market for various segments across geographies
  • Market Diversification: Exhaustive information about new products, untapped geographies, recent developments, and investments in the Face Wash market

The Global Face Wash Market Research/Analysis Report Contains Answers to your following questions:

  • Which Manufacturing Technology is used for Face Wash? What Developments Are Going On in That Technology? Which Trends Are Causing These Developments?
  • Who Are the Global Key Players in This Face Wash Market? What are Their Company Profile, Their Product Information, and Contact Information?
  • What Was Global Market Status of Face Wash Market? What Was Capacity, Production Value, Cost and PROFIT of Face Wash Market?
  • What Is Current Market Status of Face Wash Industry? What’s Market Competition in This Industry, Both Company, and Country Wise? What’s Market Analysis of Face Wash Market Trends by Taking Applications and Types in Consideration?
  • What Are Projections of Global Face Wash Industry Considering Capacity, Production and Production Value? What Will Be the Estimation of Cost and Profit? What Will Be Market Share, Supply and Consumption? What about Import and Export?
  • What Is Face Wash Market Chain Analysis by Upstream Raw Materials and Downstream Industry?
  • What Is Economic Impact On Face Wash Industry? What are Global Face Wash Analysis Results? What Are Global Face Wash Development Trends?
  • What Are Market Dynamics of Face Wash Market? What Are Challenges and Opportunities?
  • What Should Be Entry Strategies, Countermeasures to Economic Impact, and Marketing Channels for Face Wash Industry?

Competitive Landscape:

New players entering the market have launched their new product lines making the market more competitive with their advanced solutions. It includes R&D investments, launch of new and advanced products in the market. Companies have been adopting strategies such as partnerships, mergers, and acquisitions to strengthen their market position.

Industrial Developments:

  • March 2022: Actress Scarlett Johansson has recently launched her own skincare routine product line named, The Outset. The new skincare line consists of a cleanser, serum, moisturizer, night cream, and eye cream. The collection is made from antioxidants, fruit blends, vegan collagen, and many other products.

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