Küresel deodorant pazar büyüklüğünün 2026 yılına kadar 30.76 milyar ABD Dolarına ulaşacağı ve tahmin döneminde %4.0’lık bir CAGR sergilediği tahmin edilmektedir. Tüketiciler arasında hijyenik yaşam tarzına yönelik artan eğilim, deodorantlara olan talebi teşvik edecek ve bu da tahmin döneminde deodorant pazarının büyümesini artıracaktır.

Ayrıca, Fortune Business Insights™, ” Deodorant Pazar Büyüklüğü, Pay ve Endüstri Analizi, Ürün Türüne Göre (Sprey, Roll-On ) başlıklı bir raporda, kişisel sağlık ve sanitasyona artan vurgu, tahmin süresi boyunca pazarın sağlıklı büyümesini sağlayacaktır.  , Stick ve Diğerleri), Ambalaj Malzemesine Göre (Metal, Plastik ve Diğerleri), Son Kullanıcıya Göre (Erkek ve Kadın) ve Bölgesel Tahmine göre, 2019-2026”  pazar büyüklüğü 2018’de 22,54 milyar ABD doları olarak gerçekleşti.


Dünya Çapında COVID-19 Etki Analizi:

COVID-19’un ortaya çıkması dünyayı durma noktasına getirdi. Bu sağlık krizinin farklı sektörlerdeki işletmeler üzerinde benzeri görülmemiş bir etki yarattığını anlıyoruz. Ancak bu da geçecek. Hükümetlerden ve birkaç şirketten artan destek, bu son derece bulaşıcı hastalıkla mücadelede yardımcı olabilir. Bazı endüstriler zorlanıyor ve bazıları gelişiyor. Genel olarak, hemen hemen her sektörün pandemiden etkilenmesi bekleniyor.

COVID-19 pandemileri sırasında işletmenizin ayakta kalmasına ve büyümesine yardımcı olmak için sürekli çaba gösteriyoruz. Deneyimlerimize ve uzmanlığımıza dayanarak, geleceğe hazırlanmanıza yardımcı olmak için sektörler arasında koronavirüs salgınının etki analizini sunacağız.


Deodorant Pazarında “COVID-19’un Kısa Vadeli ve Uzun Vadeli Etkisi” konulu Örnek PDF Broşürü Alın  ,

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List of Key Companies Operating in the Deodorant Market are:

  • Unilever PLC
  • The Procter & Gamble Company
  • Beiersdorf AG
  • Henkel AG & Co KGaA
  • L’Oreal SA
  • Sky Organics
  • Speick Natural Cosmetics
  • Truly’s Natural Products
  • Erbaviva
  • Spirit Nest
  • EO Products

Competitive Landscape:

Acquisition of Schmidt’s Naturals by Unilever to Foster Growth

Unilever, a British-Dutch transnational consumer goods company co-headquartered in London announced the acquisition of Schmidt’s Naturals an American personal care company based in Portland, Oregon. The deal between the two companies can be a vital factor in promoting the growth of the deodorant market owing to the company’s aim to expand its product portfolio and customer base leveraging the prominence of the acquired company.

Furthermore, Jaime Schmidt, founder of Schmidt’s Naturals, said in a statement, “Thanks to our community, what started humbly in my kitchen and local farmers’ markets has grown into homes worldwide. I am proud to say that as a result of our partnership with Unilever, we are better positioned than ever in our mission to make natural products accessible to all.

Moreover, Unilever’s substantive actions towards creating a more sustainable and equitable future for diverse peoples across the planet further fuels the enthusiasm behind our alliance.” Additionally, the increasing demand for long-lasting and powerful fragrant deodorants will spur opportunities for the market in the forthcoming years. For instance, Nivea launched its pearl & beauty antiperspirant deodorant stick, which offers 48 hours of real protection from body odors. The mild fragrance of the deodorant emits sweet scent and leaves the skin dry and smooth.

 

Regional Analysis:

Presence of Biggest Cosmetics Brands to Propel Market in Europe

The market in Europe generated a revenue of USD 6.92 billion in 2018 and is predicted to grow rapidly during the forecast period owing to the strong presence of renowned brands such as L’Oréal, Beiersdorf, Avon, Unilever, and others in the region. Moreover, the growing inclination of people towards hygiene and personal care will augment the healthy growth of the market in the foreseeable future.

North America is likely to grow rapidly during the forecast period owing to the rising awareness regarding hygiene and sanitation. The surge in the employment rate in the region will subsequently boost the market in North America. The rising consumption of more cosmetic products will augur well for the market. The growing popularity of fitness and sports will create lucrative business opportunities in the forthcoming years for the market in North America.

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Detailed Table of Content:

  • Introduction
    • Research Scope
    • Market Segmentation
    • Research Methodology
    • Definitions and Assumptions
  • Executive Summary
  • Market Dynamics
    • Market Drivers
    • Market Restraints
    • Market Opportunities
    • Emerging Trends
  • Key Insights
    • Overview of the Parent/Related Markets
    • Industry SWOT Analysis
    • Supply Chain and Regulatory Analysis
    • Recent Industry Developments – Policies, Partnerships, New Product Launches, and Mergers & Acquisitions
  • Global Deodorant Market Analysis, Insights and Forecast, 2015-2026
    • Key Findings / Summary
    • Market Size Estimates and Forecast 
      • By Product Type (Value)
        • Spray
        • Roll-On
        • Stick
        • Others
      • By Packaging Material (Value)
        • Metal
        • Plastic
        • Others
      • By End-User(Value)
        • Men
        • Women
      • By Region (Value)
        • North America
        • Europe
        • Asia Pacific
        • South America
        • Middle East & Africa

TOC Continued…!


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