Küresel çorba pazarı raporları ayrıca, pazarın 2019’da 16,12 milyar dolar değerinde olduğunu gözlemliyor. Çorba, genellikle ılık veya sıcak olarak servis edilen ve birkaç sebze veya et ile birlikte su ilavesini içeren bir sıvı gıda türüdür. Bu sıvı gıdanın en eski yemek pişirme gıda ürünlerinden biri olduğuna inanılmaktadır. En eski çorba, M.Ö. 20.000 yılına kadar uzanır ve o zamandan beri içerik ve tat açısından gelişmiştir. Küresel çorba pazarı boyutunun, 2020 ile 2027 arasında %2,79’luk bir YBBO sergileyerek önemli bir büyüme öngörmesi bekleniyor. Hazır gıda ürünlerine yönelik artan talep ve hızlı kentleşme gibi faktörlerin, pazarı 2027 yılına kadar 21,0 milyar dolara ulaştırması bekleniyor.
Ayrıca sağlığa faydalarının yanı sıra sıcaklık sağlaması nedeniyle soğuk kış günlerinde de tadına varılmaktadır. Sıcak bir sebze suyu, günün herhangi bir saatinde ferahlatıcı bir deneyim sunar. Üstelik hızlı hazırlanabiliyor, uzun hazırlık saatleri gerektirmiyor ve bu sayede açlık krizlerini anında gideriyor.
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Dünya Çorba Pazarında Faaliyet Gösteren 10 Şirket :
- Campbell Çorba Şirketi
- Nestle SA
- Baxters Gıda Grubu Limited Şirketi
- General Mills, Inc.
- Conagra Markaları, Inc.
- Premier Gıdalar Grubu Limited
- Kraft Heinz Şirketi
- Hindistan Unilever Limited
- Ottogi Co., Ltd.
- İlişkili İngiliz Gıdaları plc
segmentasyon:
%36,78 Pazar Payına Sahip Olan Hazır Çorba, Üstel Büyüme Sergiliyor
Hazır Çorba (Türüne Göre) segmentinin önümüzdeki yıllarda büyük bir pazara tanık olması muhtemeldir. Ayrıca 2019 yılında yaklaşık %36,78 pazar payına sahip olup, tüketiciler arasında artan hazır atıştırmalık tercihi ile kademeli olarak büyümesi beklenmektedir.
Öte yandan, konserve çorbanın, ürünün gelişmiş bölgelerdeki geniş çaplı penetrasyonu ile pazarda ikinci en büyük paya sahip olması bekleniyor. Örneğin, ABD ve Almanya gibi ülkeler genellikle konserve çorbaları soğutulmuş ve suyu alınmış çorbalara tercih ediyor.
Sürücüler ve Kısıtlamalar:
Büyümeye Yardımcı Olmak İçin Hazır Gıdaların Tüketiminin Arttırılması
Increasing density of population and high disposable income is driving the demand for convenience food products across the globe. The people owing to hectic work life prefer several food products that are ready-to-eat and can be consumed instantly. Additionally, increasing number of women working population is anticipated to bolster the growth of the market in the forthcoming years.
Furthermore, the manufacturers are innovating their products to cater to the increasing demand of the consumers. Moreover, growing demand for packaged food products among developed and developing economies will bode well for the growth of the market. For instance, according to the Canada Agri-food report, China registered a total sales value of USD 272, 741 Million in 2019 and is further anticipated to grow at a rate of 7%.
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Regional Analysis:
Large Consumer Base in Europe to Promote Growth
Among the regions, Europe is expected to remain at the forefront and register highest global soup market revenue during the projected horizon. In addition to this, Europe was worth USD 6.07 Billion in 2019 and is likely to grow significantly. This is ascribable to factors such as presence of large consumer base and high demand for processed foods in the region. North America, on the other hand, is anticipated to be the second-most leading region in the forthcoming years. This is attributable to factors such as large consumer base that prefers instant food products.
Competitive Landscape:
Ritzy West End Introducing a $15 Takeaway Package to Stimulate Growth
In May 2020, Ritzy West End’s Chef Ris Lacoste announced its $15 care packages that is available for delivery and takeaway in D.C. amid the widespread effects of novel coronavirus.
In times of chaos and hardship, the West End restaurant is offering its care packages that include a salad of the week, fresh baked bread, and pint-sized soups without charging any delivery fees. Like Ritzy’s, there are several others who are helping the cause to uplift the people who are suffering from devastating effects. Furthermore, adoption of strategies such as novel product launch, collaboration, and merger and acquisition by the companies will positively affect the growth of the market between 2020 and 2027.
Detailed Table of Content:
- Introduction
- Research Scope
- Market Segmentation
- Research Methodology
- Definitions and Assumptions
- Executive Summary
- Market Dynamics
- Market Drivers
- Market Restraints
- Market Opportunities
- Emerging Trends
- Key Insights
- Overview of the Parent/Related Markets
- Supply Chain & Regulatory Analysis
- Global Soup Trade Analysis
- Recent Industry Developments – Policies, Partnerships, New Type Launches, and Mergers & Acquisitions
- Global Soup Market Analysis, Insights and Forecast, 2016-2027
- Key Findings / Summary
- Market Size Estimates and Forecast
- By Type
- Instant
- Canned
- Dehydrated
- Chilled
- Others
- By Distribution Channel
- Hypermarket/Supermarkets
- Convenience Stores
- Online Retail
- Others
- By Region
- North America
- Europe
- Asia Pacific
- South America
- Middle East & Africa
- By Type
TOC Continued…!
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Key Industry Development:
January 2020: Clarity Food Ventures LLC introduced its new range of refrigerated soupy kits, Soup Explorers. According to the company, the food product involves less preparation time and includes several new flavors such as Vietnamese Vegetable Pho, American Chicken Noodle, and Moroccan Chilled Cucumber, among others. The introduction of the product is likely to cement its position in the global marketplace.’
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